Website Project Planner

Ready to take the first step towards a website that truly works for your business?

Our project planner is designed to help you clarify your goals, define your needs, and set the stage for success. Whether you’re dreaming of more leads, better functionality, or an impactful new look, this tool will guide you through the key questions to plan a website that delivers.

Once complete, you’ll have the option to download a PDF copy to keep and share — perfect for staying on track or discussing with your team.

It’s quick, free, and there’s no obligation, just a clear path to turning your vision into reality.

Your Goals and Vision
What are the goals of your new website?
Define what success looks like for your project. For example, is it increasing sales, launching a new product or service, building brand awareness, attracting leads, or showcasing your portfolio?
Imagine your website a year after launch – how has it helped your organisation grow?
Has it increased revenue, boosted customer satisfaction, or streamlined operations? Use this section to share your vision for success.

Understanding Your Audience
Who is your target audience?
Define your ideal website visitors. Are they businesses, individuals, or specific groups? Consider their demographics, needs, pain points and behaviours.
What are the products or services you offer them? What problems do you solve for them?
List your products or services, considering what problems they solve for your customers. Defining your offerings and addressing audience pain points helps craft a website strategy that effectively communicates your value, connects with needs, and drives engagement.

Marketing and Promotion
How do customers currently find you?
What are your main traffic sources – word of mouth, search engines, social media, or ads.
Do you have a plan for driving traffic to your new website?
Considering strategies such as SEO, paid ads, email marketing, or social media, how do you intend to bring visitors to your site. If you use marking tools, like CRM systems, email platforms, or analytics software, it can be helpful to list these too.

Timelines and Budget
When is your ideal launch date?
Plan your launch date, keeping mind that small website projects typically take 4-6 weeks, while larger projects and full-scale digital strategies can take 6-9 months.
What is your estimated budget?
Determine how much you want to invest in your website, aligning it with your goals and the scale of your project.
A web design agency will work with the budget you have available, offering services and the range of deliverables to create the best possible results.

Research and Planning
Who are your competitors, and what do they do well?
List out competitors and outline their strengths. This helps you understand market opportunities and potential areas to differentiate your site.
What website do you admire?
Note down examples of sites you like and what appeals to you, whether it’s design, layout, or features.
Anything else you want to mention?
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