Delivering a disruptive e-commerce store for a new ethical online butchery

The New Meat Project

The New Meat Project is an online butchers delivering British, ethically produced and environmentally aware meat, that is priced fairly, not just to consumers but to the farmer as well.

Their mission is to encourage people to change the way they buy meat, to no longer accept the industrialised meat from supermarkets and instead make the choice to support small-scale, family run farms who are producing food using traditional, sustainable practices.

Sector Food & Drinks
Audience B2C
Goals Brand Awarness
Product Sales
  1. E-Commerce
  2. Website Design & Development
  3. wor
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Due to Christmas order deadlines, we were given only 8 weeks from brief to launch to create a disruptive e-commerce store for a brand new online butchery.

The New Meat Project required a website that cuts through a market saturated with premium styling and overly masculine messaging. All of which makes buying high quality meats feel unaffordable and unaccessible.

As with all businesses operating in the e-commerce space, ease of navigation, page speed and usability were vital in delivering a successful project for the new brand.

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Website features

  • WordPress CMS / WooCommerce Store
  • Debit / Credit Card, PayPal, Apple and Google Pay check out options
  • MailChimp Integration with New Subscriber Discounts (boosting overall sales by 12.7%)
  • Automated Abandon Cart Recovery Email Campaign
  • Automated Request for Review Email System
  • DPD Shipping Integration, automating shipment, tracking and label creation
  • Order Total Postage Calculator. Reducing postage costs as order value increases
  • Pay-Per-click Advertising Tracking for Facebook & Instagram ads
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Product Navigation

Being a butchery, The New Meat Project has a huge range of different products. We worked with the team to categories, organise and prioritise products in a way that both encourages users to explore the range, whilst making it easy to find familiar favourite.

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Automated Email Campaigns

We set up 3 automated email campaigns for the launch of the new business. A Welcome email to new subscribers, a cart abandonment automation to bring customers back to the store, and finally a time delayed email sent to customers requesting product reviews.

In total these automations added an additional 12.7% to The New Meat Projects sales.

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Papaya Studio has been working with us for 3 years and in that time has built us 3 websites for 3 different businesses. Each one is unique, easy to use for customers and for us when we add products etc. They're incredibly responsive, engaged in what we are doing and always full of good solutions. They're also lovely chaps.

Sushila Moles

Director - The New Meat Project

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