Web Design: Sprigster

Projects Goals:

• Design and develop a new digital home for the Sprigs.co brand that consolidates all product offerings.
• Communicate the Kitchen Garden’s story and connect its various product and service ranges.
• Build the brand positioning of Sprigster Drinks to attract premium hospitality chains.
• Drive repeat purchases from Sprigs.co customers.
• Provide a conversion-focused website that supports ongoing multi-channel marketing efforts.

Our Approach:

Phase 1: Discovery & Strategy

During the discovery phase, we worked closely with the Sprigster team to understand their long-term goals, including improving discoverability, user experience, and the alignment between Sprigs.co and Sprigster Drinks.

In this stage, we conducted:

• Keyword research and competitor analysis to develop an SEO strategy that would drive organic traffic.
• Website traffic review and investigation to understand how the current website was performing.

Phase 2: Design & Development

Our team focused on creating a seamless user experience. Key features included:

• Conversion-focused product pages designed to showcase the unique characteristics of each drink, with detailed information on ingredients, taste profiles, and sustainable sourcing.
• Optimised performance with compressed images, reducing the homepage load time from 31 seconds to under 1.7 seconds.
• Brand-aligned design updates, improving the visual relationship between Sprigs.co and Sprigster Drinks to foster greater brand cohesion.

We created design visuals based on the proposed structure and tested them with the Sprigster team. After refining the design, the new site was developed on Shopify using the brand’s existing theme, ensuring that the site was scalable and easy to manage.

Phase 3: Marketing & Launch

Post-launch, the focus was on marketing through Google Ads and Meta Ads, with specific campaigns targeting high-traffic, high-intent keywords like “non-alcoholic aperitif” and “sparkling non-alcoholic drinks.” This ensured that Sprigster Drinks saw immediate visibility improvements.

The Results

Within the 3 months following launch, the new Sprigster Drinks website saw dramatic growth:

• 66% increase in gross sales vs previous period
• 211% increase in sessions, from 3,239 in the previous year to 10,058.
• 448% increase in products added to cart, from 60 to 329.
• 321% increase in sessions converted, from 43 to 181.
• Conversion rate improvement of 36%, rising from 1.33% to 1.80%.
• 323% increase in page views, reaching 20,557.

These metrics reflect a highly successful digital transformation, positioning Sprigster Drinks as a growing player in the non-alcoholic beverage industry, coupled with ad spend increase during the launch period.

Conclusion

At Papaya Studio, our mission is to build an inclusive, sustainable future by creating websites that support purpose-driven brands. The project with Sprigster Drinks aligns perfectly with our values, as it champions sustainability, local sourcing, and authentic storytelling—key principles that guide our work. By creating a website that not only enhances user experience but also communicates Sprigster’s story of sustainable agriculture and craftsmanship, we’ve helped amplify a brand that shares our vision of a better, more responsible world.

The success of Sprigster Drinks’ digital transformation demonstrates the power of combining thoughtful design with purpose-led strategy. As we continue to work closely with Sprigster, our partnership is focused on evolving their online presence, optimizing performance, and growing their impact through ongoing digital marketing initiatives. Together, we’re not just building a website—we’re supporting a movement toward more sustainable, authentic consumer choices.