Web Design: Aragon Active Holidays
Family-run holiday company, dedicated to sustainable travel in the Pyrenees.
Project Overview:
Aragon Active Holidays is a family-owned eco-activity holiday company based in the stunning Spanish Pyrenees. Their motto, “Come as a guest, leave as a friend,” shines through in every aspect of the experience they offer, inviting guests to enjoy a range of group activity holidays.
To capture the warmth and spirit of Aragon Active’s hospitality, we built an entirely new website from the ground up on WordPress, designed to showcase the variety of experiences in a way that’s as inviting as their service. At the core of the website is a custom booking system, thoughtfully tailored to Aragon Active’s specific needs, making it easy for guests to book their trips, handle payments, and complete essential health and safety forms independently.
In addition to building the website, we provide hosting and maintenance services to keep it running smoothly, ensuring a reliable experience for both Aragon Active and their guests. This engaging and user-friendly platform lets the Aragon Active team focus on what they do best—welcoming guests and turning first-time visitors into lifelong friends.
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Brief
What initially started as a conversion rate optimisation project quickly turned into a full website redesign with focus on increasing holiday bookings and reducing administration time on repetitive clerical tasks.
Aragon Active asked us to help them increase direct holiday bookings on their website, whilst being sensitive to the usability needs of their over 50’s primary audience.
As a part of this we were challenged with reducing the time staff needed to spend chasing guests for payments, booking contracts and explaining insurance obligations by making the website more integrated part of every guests booking process.
Key Features:
- Fully automated, custom holiday booking process
- Online deposit payment system
- Automated booking confirmation emails for guests
- Accommodation sync with Airbnb, TripAdvisor, SpainHoliday, and more
- Real-time accommodation booking calendars
- Multi-language content for global audiences
- Integration with TripAdvisor reviews
- Live weather updates
- Company blog for news and travel tips
- Google Analytics tracking for user insights
- Fully responsive design for an optimal experience across devices
This robust, user-friendly website brings together all elements of Aragon Active’s offerings, making it easy for customers to book memorable experiences with confidence.
Outcome
The website serves as a powerful sales tool, showcasing the diverse range of experiences and activities available to visitors staying in the Pyrenees. Each page is crafted to inspire users with trip ideas, helping them explore an array of exciting holiday options tailored to different interests.
In addition to the holiday packages and accommodation listings, the website features a custom-built booking system, specifically designed to meet the needs of Aragon Active. This automated system allows users to select and book trips, pay deposits, and complete essential health and safety questionnaires without requiring input from administrative staff.
To minimize booking errors, the accommodation system seamlessly integrates with Aragon Active’s Airbnb, TripAdvisor, and other third-party platforms, reducing the risk of double bookings across channels.
