Brand Discovery Worksheet

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Brand Discovery Worksheet

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1 Introduction

2 You & Your Business

3 Your Product

4 The Project & Brand

This worksheet is all about you, your brand and your goals. It’s filled with thought provoking questions and exercises to get to the core of who you are and where you’re going.

The questions in this workbook have been carefully chosen, and from our experience working with a range of different brands, helps us both get to the bottom of what your business is really about.

You may have never given thought to some of the questions in this workbook and might find some quite difficult to answer, but try to answer each questions as clearly and honestly as you can.

We look forward to working with you!

What is the product or service you offer?
Who are you aiming your product or services at?
Age, gender, interests and professions can help in this section.
What problem or desire does your customer have that you’re offering the solution for?
Who are your competitors? What are they doing that you think is great?
What makes your business better than competitors?
What other brands are also targeting your audience?
This doesn't have to be in the same industry, but other brands that share your target audience. What other products or services do your audience buy?

What are your business goals?
What do you want to achieve in your business in the next 5 years? By telling us your business goals, we make sure that we do everything we can to help you achieve them from the very start.

Try to define these goals based on the S.M.A.R.T principle: Specific, Measurable, Achievable, Relevant, Time-bound.

For example:
Generate 2 new leads per week for service XYZ
20% increase in sales in 12 months
Generate 30 new website members per month
Increase our listings in 3 retailers by April
Generate at least 1 new lead per month

If you can't describe your goals using these terms, just tell us what you want the new website to help your business do.
What is purpose of the new identity?
Has something changed in your business? Do you feel that your business looks dated in comparison to the competition? Do you want to convey a more premium feel to your brand?
What budget have you allocated to this project?
Be honest and we will tell you what we can and can't do.
What adjectives would you use to describe your current brand?
Try to include at least 5. If you're starting a completely new brand, leave this out.
What adjectives would you use to describe the brand you want to create?
Try to include at least 5
Brands that you like the visual style of?
Include names, links and images using the file upload field below. Please tell us what you like about each of these brands.
Reference Images
Include any reference imagers here.
Any additional details, creative considerations or messages for us before we get started?
To accompany the brand identity, what marketing materials would you like us to consider in this project?
- Business Card Design
- Letter Head Design
- Social Media Graphics Pack (Profile Picture Cover Photo)
- Promotional Materials Posters and Flyers
- Website
- Menus
- Signage / Interior Graphics
- Other
Please list any other items which you would like us to consider:
Privacy & Data*
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