Everything you need to know about writing effective headlines and sub-headlines. When people visit your site pages, you have a mere 8 seconds or less to make an impression before they navigate away. That’s why headlines and sub-headlines are by far the most important elements of a landing page. These are the two things visitors…

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Setting up emails on your Apple Mail / Outlook. The guide below shows you how to set up your email accounts on your Apple Mail. The instructions below are based on using a Apple Mail, but the process is exactly the same for Outlook, or any other email client. The set up is also similar…

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Setting up emails on your iPhone, iPad or Android device. The guide below shows you how to set up your email accounts on your mobile or tablet devices. The instructions below are based on an iPhone, but the process is exactly the same for iPad, and very similar for Android. 1. Open settings. 2. Click…

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How to Write Effective Copy for Your Website A stellar design isn’t the only thing your website needs to stand out and engage your audience. It really all boils down to what you put on it. Writing web copy can be a challenge because it’s completely different from any other writing style. But if you…

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7 Tips for Writing an Impactful Home Page The home page is probably the most important page on your site. It’s a high-traffic platform that serves as the jumping point for users to explore everything else. Effective web design is only the first step to creating a great home page. It’s the content you put…

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7 Tips for Writing an Effective Services/Product Page Your services/product page is your biggest opportunity to impress your site visitors with what you have to offer. Create a bland, unimpressive page and you’ll find it difficult to get new customers online. Luckily, marketers have been creating and testing landing pages for years and have identified…

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